At this point, the future of AT&T TV Now was thrown into doubt, as it didn’t make much sense for AT&T to offer to highly similar streaming TV services. Then, in March of 2020, AT&T launched its AT&T TV service with an accompanying Android TV-powered set-top box. In 2019, AT&T announced that it was rebranding DirecTV Now as “AT&T TV Now” and overhauling the experience. The service first launched back in 2016 under the “DirectTV Now” branding, with the tempting option of a free Apple TV when pre-paying for three months of service. The history of AT&T TV Now is complicated. The change shouldn’t mean much for existing subscribers, but new subscribers will be pushed into a higher-priced tier of service. AT&T is sunsetting its AT&T TV Now streaming TV service and going all-in on its AT&T TV service instead.
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